Cards for a new baby, from the first news to the first birthday

Tell the family you're expecting, reveal pink or blue and invite everyone to the baby shower. When the baby arrives, announce the birth or send the new grandparents' Gujarati ladva invitation. There are cards for adoption day and the first birthday too.

Pick a card to start

A card for each step

  • The baby shower — a cotton onesie on a tiny clothesline flips over to show the date, the venue and how to reply.
  • The arrival — Baby Reveal is a gift box they open to find the baby's name and birth details, after a boy-or-girl guess.
  • Ladva Laiyne Aviya — lift the bandhani cloth to find a thali of golden ladva: a Gujarati invitation from the new grandparents to join them in taking ladva, gifts and blessings to the new mother's parental home.
  • Adoption day — a paper aeroplane lands and unfolds into the news of the day it became official.
  • The first birthday — a typographic ONE and a grid of twelve monthly photos, the parents' look back at the year.

When to send

  • A baby shower invitation — three to four weeks ahead.
  • A ladva invitation — three to four weeks ahead, so relatives can plan to come along.
  • The birth — when you feel ready, even if that is a few weeks on. Nobody expects a card on the day.

Wording you can use

Please join us for a baby shower to welcome our little one.
Use this wording
Our little one has arrived, and everyone is doing well. Thank you for all your prayers.
Use this wording
गोद भराई की रस्म में आप सपरिवार सादर आमंत्रित हैं।
Use this wording
हमारे घर नन्हे मेहमान का आगमन हुआ है। आप सबके आशीर्वाद की कामना है।
Use this wording
નાનકડા મહેમાનના આગમનની ખુશીમાં આપ સૌ સાદર આમંત્રિત છો.
Use this wording

How to send it on WhatsApp

  1. Pick the card, add the names and the date, and watch the preview update as you type.
  2. Press Share, then Share on WhatsApp.
  3. Send the link to the family group, or one person at a time if the news is still close to home.

Questions people ask

What is a ladva invitation?

A Gujarati custom: after the good news or the birth, the baby's grandparents carry ladva, gifts and blessings to the new mother's parental home, and invite their relatives to come along. The card works for both moments.

How many photos does the first birthday card take?

Up to twelve, one for each month. They are all optional, so a gap in the album is fine.

Can strangers find our card?

Cards are kept out of search engines and only open from the link you share, which is long and unguessable. Anyone you send it to can pass it on, so share it with people you trust.

How long does the card stay live?

On the free plan, it depends on the card: 45 days for baby shower and ladva invitations, 30 for pregnancy and adoption news, 14 for the reveals and 3 for the first birthday. Paid plans can choose a longer time.